Television is becoming less prominent in the advertising world. I believe this because of personal experience. People are simply sick of waiting for commercials, except in cases like the Superbowl and the Olympics. This also has a lot to do with the fact that these are live events. People do not want to “Tivo” these events because if they have any access to other forms of media they will already know the results since these topics are such a big object of conversation while they are taking place. Advertisers during these events are expected to be super interesting and engaging, if not, viewers are upset and annoyed. Other advertisers pay for ads on OnDemand TV. These ads can not be fast forwarded, Another big niche for advertisers on TV stations is on series that have become very popular and are watched weekly such as the Walking Dead. Netflix and other video streamers are taking a huge toll on the TV advertising world, but there is always a way for advertisers to get in there, either right out there in the open or subliminally.


In my opinion, if you want to advertise on the radio, use Pandora or other streaming music. The ads cannot be fast forwarded and listeners are more likely to engage. According to Publisher’s Edge, 75% of people listen to the radio daily, but how many peple listen to the commercials? I know that I want music. Most people find a different station to avoid ads. Pandora, on the other hand gives you no choice.