Archives for the month of: April, 2014

Where to even begin..as soon as I am finished with this blog there will be another new technology. It is changing all around us and we may not even be aware of it. The biggest new media technologies I am aware of today I would say are Google Glass and interactive billboards. There are hundreds of new technologies but these are the ones I want to focus on. 

Google Glass


Google Glass was brought to my attention because of my New Media class with Dr. Emily Kinsky. She is someone who was awesome enough to be chosen to receive a pair of Google Glass and has shared them with the class. The technology involved in creating something like this is way over my head, but I love the fact that it is possible. Google Glass has so many capabilities and is still being worked on and tested as for the best ways to help people and give them want they want. Google Glass can do everything from take picture and immediately upload them to track exactly how make miles and the path you have ridden on your bike. New Apps are being made for Glass everyday. We did a project where we created out own Google Glass app and the class came up with some amazing ideas that I sure someone with implement with Glass at some point. Google Glass even came out with an App to make kids feel better and get their mind off sickness.This [the App on Glass] allows children to not only “visit” the zoo but go behind the scenes with zookeepers to get an up-close look at the animals.” The capabilites of Glass are endless and I am excited to see what the future holds for this product.

Interactive Billboards

These things are awesome! I want to go to New York City just so I can be a part of all of it. From Kraft Macaroni and Cheese making their noodles smile when other’s smile to American Eagle featuring you in their jeans, the capabilities are awesome. I just did an advertising campaing for Nike+ shoes and my team and I came up with the idea that when people walk by one of the Nike+ billboards, the shoes on their feet would change into Nike+ shoes and count the numbers of steps. I really hope someone in Nike thinks of this idea as well because I think it would be so cool.

As out Strategic Media Sales books mentions, engagement with the audience is so important in advertising. People want to feel as though the brand cares for the individuals. People like to feel like they are part of something. I believe that digital billboards are making great strides in accomplishing this. I can’t wait to see all the ways which brands will interactive directly with us using this new technology.

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Mobile media is changing daily and follows us everywhere. If we are not in tune and up to date we will be left in the dust. According to Social Media Today, 27,000,000 pieces of content are shared everyday. Not saying that we need to see and read all of this content, but some of it is very important. With the simplicity of gaining information there is no reason not to. As companies and businesses become smarter with their advertising, they are making specific sites aimed at working well on cell phones. Companies now have Apps advertising and keeping people updated on the latest news and trends.

The computers in our Smart phones are amazing at what they can know about us and what they can accomplish. They can use geolocation to locate us and send specific notifications based on where we are. Nine in ten organization market content and they realize that simplicity matters to us. That is why, if they are smart, they make their content easily readable from our phones. Desktop computer usage is declining. We want information when we want it and the information is in most of our hands. Connecting with customers is vital today and with the capabilities of mobile marketing it is becoming easier. According to Chapter 12 of the Strategic Media Decisions book knowing the customer and how to reach them is imperative. Keeping a database of the companies customers is common and mobile is making it to where the companies can know far more about customers than they used to.

What’s Trending

According to The Guardian the top four mobile advertising trends to look out for are, mobile as priority, changing ad models, an evolution in buying and selling, and unrecognizable ad formats. Improved connection speeds are make mobile more prominent than ever. Phones are fast and ALWAYS with us. Ad models will continue to change. The same ad should not be used for a mobile device as would be used on a desktop computer. People normally do not watch lengthy videos on their phones, so the ads should not be lengthy either. Because of how smart our phones are and how smart they are continuing to get, the capabilities are endless. As time continues, there could be ways of actually clicking on a mobile ad to actually purchase a product. These ads are going to be very engaging but also very expensive, especially when they are first available. People in general are not a huge fan of ads, that’s why there are things like Netflix. Advertisers are becoming smarter and hiding the fact that they are advertising to you. Ads will become more subliminal and integrated that we will not even be able to tell we are being advertised to. Pretty cool when you think about it, and if you have a mind like mine.

Listen to the People

Following your customers reactions to the product is so important. If someone is tweeting about a company, it is awesome to get a response. Listening  and saying thank you or apologizing on behalf of the company being talked about makes consumers feel close to the brand. Understanding the concerns and what consumers are looking for is helpful in developing new strategies. Hootsuite is awesome for this kind of thing. Companies can know when and what is being said to them and have a chance to respond and gain customer loyalty. According to the book, connecting with the audience is

Get a Team

Have people whose jobs it is to manage the company’s social strategies. Again, connecting with the customer is key to success and by having people who are dedicated to doing just can make a huge impact. Getting the work out about the social media the company has is huge. If no one knows there is a Facebook page, it is going to be hard to like. The team or person if the budget is not there can also be responsible for this. Having someone who understands social media and can relate and interact with customers will prove beneficial to a steady following. The Internet has become vital in success. According to Chapter ten in our Media Decisions book, “the Internet is the most visible and easily recognized of the new media,” so use it and interact!

Measure the ROI

It might not seem important because the cost is usually fairly low regarding social advertising, but it is! Know just how much you are making and investing needs to be recorded. “As long as you’re not measuring, you will never understand how social media marketing can benefit your business.”

Twitter, Snapchat, and Videos

These are what is really trending. There all fast and fun and somewhat interactive. People tweet, and Snapchat is very in. Marketing and Snapchat together are still in the experimental phase, but where there is a will, there is a way. Snapchat is too popular to not be considered and I believe there will be more and more combined usage in the future.

People watch videos. People are tied to their phones and the digital world, and many times when we’re suppose to be working or studying, were just procrastinating and watching videos. So marketers should make videos! Make them fun. Make them entertaining. Generate buzz about your company. Videos are not loosing speed such as other platforms such as Facebook are. Youtube is as prominent as ever, its 100 hours of video uploaded… every hour prove that. So make a short video guys!

From Grey Poupon to the Volkswagon Beetle, this year has had some pretty sweet media plans. Grey Poupon went for the exclusivity idea making they’re Facebook exclusive that some people likes would be rescinded. While Volkswagon tried to shed the femininely by created a Beetle shark tank, partnering with the Discovery Channel.  Both campaigns worked. Volkwagon got great Facebook coverage and Grey Poupon made people feel superior. Proctor & Gamble raised there brand awareness by 22% by partnering with Olympics to thank the moms of athletes for all they do. They launched it with perfect timing right before mother’s day and made moms everywhere feel noticed and appreciated.

According to the Strategic Media Decisions book Media samples, one of the first steps in creating a great campaign is going through the situational analysis. This includes finding the target and discovering the purpose of the campaign. Each of the top media plans this year did this exceptionally well. The Navy and Love Campell Ewald executed finding there target market exceptionally by “playing on their market’s turf.” They used an app and advertised with The Walking Dead and the Superbowl. This got to their 18-24 year old market that they are aiming towards. Navy commander Brent Phillips, who leads Navy marketing was originally skeptical of tieing the navy in with zombies. He then through himself into the show to see if it was something the Navy would be okay associated with and if it would work. “So, I went and I watched all of Season 1 and Season 2. And what I found was the show did a good job of discussing moral dilemmas and positively reinforced the hard but right decisions that people make,” Phillips says, “I was able to get past the zombie element of it and then see the real point in the background: people that are trying to act with integrity despite a real hard situation.”

Almost every one of the top marketing campaigns somehow incorporated digital marketing. It is a prefect way to reach people and growing every day. From Call of Duty’s use of Youtube to Samsong’s use of Instagram, it is such a great way to connect with the audience. Great campaigns are being thought up everyday and it’s exciting to think of how we will be interacted with over the next year!

People always want to play games. With how preoccupied people are with technology and how glued people are to thier phones, it is a great way to get attention. Candy Crush has blown up for all ages, and look what happened with Flappy Bird. The advertising on these types of games is hard to miss.

The Diversity

The target audience is so large for these games and there are so many different types of games to choose from. Some are there to help with memory, some for problem-solving, some for stress relief and some for pure enjoyment. App developers are making crazy money and it is all from the advertising. according to Business Insider’s Kyle Russell, “This year, app developers will bring in $26 billion in revenue from app stores. In 2017, that number is expected to hit $77 billion.” 

The different companies are coming up with interactive games to keep people buying and playing. There are different prizes and redeemable coupons featured. Games buy ads to put on other similar games in hopes of bringing in a bigger audience. There is always a pop up or insert at the bottom of a game advertising another game to “Click here and play.”

Up to the minute the latest game that can be purchased for 99 cents is Slack Birds Pro-multiplay. Six minutes ago a game called Flappy Dog was released. It is crazy how many new games are constantly being released to the public. There are only so many game ideas, but app developers are not stopping anytime soon in the gaming world. Games make up 15% of the total apps. This is the second largest category next to books according to 148Apps.biz. That’s quite a bit considering they are merely for enjoyment and not much is truly gained from them (except money for advertisers.) It will be interesting to see how gaming apps continue to develop and how advertising will go along with them.